Continental Aftermarket

Privacy Policy

Welcome to CVAM Continental Aftermarket Parts mobile application (“Mobile App” or “Service”). This Privacy Policy describes how CVAM (“CONTINENTAL”) uses and protects any personal information (i.e. information that can be used to identify You) that CONTINENTAL collects about You when You set-up and use the Service. It also outlines how CONTINENTAL uses the information it collects about You. By using the Service, You agree to the terms of this Policy, and consent to CONTINENTAL’s use of the information we collect through the Service.

Summary of CONTINENTAL’s Continental Aftermarket Parts Service

The application allows consumers and automotive repair professionals to identify the correct Continental Aftermarket replacement part for any given year/make/model vehicle.

Personal Information CONTINENTAL Collects When You Sign-Up for the Continental Aftermarket Parts Service

CONTINENTAL may collect personal information that can be used to identify You individually, such as Your name, address, and e-mail address, when You register as a subscriber for the Service. Also, the Mobile App may request that Your device provide us with Your rough or precise location when You access Continental Aftermarket Parts.

Personal Information CONTINENTAL Collects When You Use the Service

CONTINENTAL collects and stores the personal information You provide when You request any type of information from us, in print or electronic form. This includes location information when You request or submit information through Continental Aftermarket Parts. We use this information to fulfill Your information request, including providing access to the Service.

Geo-Location Information
We may request access or permission to and track location-based information from Your mobile device, either continuously or while You are using the Application, to provide location-based services. If You wish to change our access or permissions, You may do so in Your device’s settings.

Mobile Device Access
We may request access or permission to certain features from Your mobile device, including Your mobile device’s camera, contacts, microphone, reminders, sensors, SMS messages, social media accounts, storage, and other features. If You wish to change our access or permissions, You may do so in Your device’s settings.

Cookies and Web Beacons
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Application to help customize the Application and improve Your experience. When You access the Application, Your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Application. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying Your web browser’s settings to notify You each time a cookie is tendered, permitting You to accept or decline cookies on an individual basis.

IP Addresses
An IP address is a number that is assigned automatically to Your device when You connect to the world wide web. Your device is identified by its IP address. CONTINENTAL collects IP addresses for system administration and to audit the use of the Service. When You access the Site or the Service, we log Your Device’s IP address but, except as above, we do not link IP addresses to Your personal information.

How CONTINENTAL Uses Your Personal Information

CONTINENTAL employees may have access to Your personal information in order to provide the Service and respond to Your requests for information. We may also provide Your personal information to third-party vendors who supply CONTINENTAL with software applications, web hosting and other technologies or services necessary to supply the Service. Unless You give these vendors consent, they are only permitted to use Your personal information as needed to supply the Service.

Except as provided in this Policy, it is CONTINENTAL’s policy not to provide third party access to Your information unless You provide written consent or as required (a) by legal process, (b) to maintain the security and integrity of the Service or to protect the security of any of our users, (c) in connection with a business transition involving CONTINENTAL as outlined below, or (d) to comply with applicable law. If CONTINENTAL receives legal process seeking the production of Your personal information CONTINENTAL will attempt to notify You (unless prohibited by law) as soon as possible so that You have reasonable opportunity to oppose the production in the legal proceeding.

Aggregated and Anonymized Information
We may remove identifying data from Your personal information and combine or aggregate it with other anonymized information for various uses, including to better understand how You and other subscribers use the Service and to enhance the Services. CONTINENTAL does not consider such aggregated or anonymized information to be personal information and may share such information with third parties.

CONTINENTAL takes reasonable precautions to protect Your personal information. For example, we encrypt certain communications using industry standards for encrypting such communications. However, we do not guarantee the security of Your information.  There is always a risk that information we collect or You provide may be compromised. To mitigate this risk, You should (a) use secure usernames and passwords and carefully protect them from disclosure and (b) implement up-to-date security and virus protection on Your device. If You suspect that Your device’s security or Your information has been compromised, or Your password accessed or used by an unauthorized third party, please contact us immediately to have Your password changed.

Third Party Websites
When You click on a link to any other website or location, You will leave our Mobile App and go to another site and another entity may collect personal information from You. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of data after You click on links to such outside websites.If You decide to access any third-party links appearing in the Mobile App, You do so at Your own risk.

Changes to Personal Information
You may change any of the personal information You provide to us when You subscribe to the Service by editing Your Continental Aftermarket Parts profile. You may request deletion of Your personal information, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with Your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives.

A Note to Foreign Residents and Users Outside of the United States
The Site is hosted in the United States. If You are a citizen of a country in or are accessing the Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through Your continued use of the Site, which is governed by U.S. law, this Policy and our Terms of Use, You are transferring Your personal information to the United States, and You consent to that transfer and our use of that information as provided in this Policy.

Business Transfer
In the event of a bankruptcy or a sale, merger or acquisition, CONTINENTAL may transfer Your personal information to a separate entity. That entity will be responsible for ensuring that Your personal information is used only for authorized purposes and persons in a manner consistent with this Policy and applicable law.

Policy for Children
We do not knowingly solicit information from or market to children under the age of 13. If You become aware of any data we have collected from children under age 13, please contact us using the contact information provided below.

Do Not Track
Section 22575 of the California Business & Professions Code requires website and online service operators to disclose whether they honor web browser “Do Not Track” settings. CONTINENTAL currently does not support “Do Not Track” web browser settings, although we are reviewing the technical changes we need to make our site compliant with “Do Not Track” settings. For more information about Do Not Track, please visit

Acceptance of Policy
By using this website, accessing the Continental Aftermarket Parts Mobile App, or otherwise providing Your personal information to CONTINENTAL, You signify Your acceptance of our Privacy Policy. If You do not agree to this policy, please discontinue Your use of the Services.

CONTINENTAL may modify this Policy from time to time without further notice. If we change our privacy Policy, we will post a new statement on our Site and change the date indicated at the bottom of the statement. You are encouraged to review this Policy from time to time for any updates or changes. Please see our Continental Aftermarket Parts Terms of Use (available within the Continental Aftermarket Parts mobile application) for a more detailed legal explanation of our usages policies. Changes to the Policy become effective immediately upon notice to You. Notice may be given by posting the revised Policy on this Site or by other means.Your use of the Service after notice constitutes Your acceptance of the revised terms.

If You have any questions about our Policy or our use of Your information You can e-mail us at, or by regular mail to CONTINENTAL Company, Inc., 6755 Snowdrift Road | Allentown, PA 18106 | USA, Attn: Legal Dept. Requests for changes to Your personal information or deletion of Your personal information (and cancellation of Your registration) can be made to
The Effective Date of this version of CONTINENTAL’s Continental Aftermarket Parts

Privacy Policy:
March 10, 2019.